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Case Study:

Prasanna Holidays– Social Media Marketing & Environmental Graphics

Client Brief
Prasanna Holidays is one of India’s well-established travel and tourism companies, headquartered in Pune, with a presence across multiple cities. Known for offering curated travel experiences — from family tours and adventure trips to corporate travel — the brand has built strong customer trust over the years. The client approached us to revitalize their visual identity and brand experience, both digitally and physically, to align with their modern, customer-centric vision.

Challenges & Objectives

/ Project Overview

We collaborated with Prasanna Holidays for a comprehensive 360° branding and marketing project that spanned across:

1. Office Branding (Indoor & Outdoor)

  • Designed environmental graphics, signage, and wayfinding systems for offices and customer touchpoints.
  • Created a visually engaging, travel-inspired environment that reflects the excitement and diversity of global destinations.

2. Social Media Marketing

  • Developed a digital strategy to enhance brand visibility and connect with younger audiences.
  • Created travel-centric content — destination highlights, tour experiences, and customer stories.
  • Managed social media campaigns promoting seasonal offers and unique travel experiences.

3. Environmental Graphics & Design Systems

  • Designed wall graphics, informational displays, and thematic décor for offices across India.
  • Used consistent visual language — color palettes, icons, and typography — aligned with the brand’s travel identity.

/ Challenges

  • 1. Outdated Brand Presentation – The physical spaces and digital platforms didn’t reflect the evolving, youthful travel market.
  • 2. Inconsistent Visual Identity – Variations across branches diluted brand recognition and customer experience.
  • 3. Limited Social Media Presence – Digital communication wasn’t engaging enough to attract modern travelers.
  • 4. Balancing Heritage with Modernity – The challenge was to maintain the trust of long-term customers while appealing to a younger audience.

/ Objectives

  • 1. Enhance Brand Experience – Create a seamless and inspiring brand presence across both physical and digital touchpoints.
  • 2. Modernize Office Spaces – Design travel-themed interiors that communicate adventure, trust, and professionalism.
  • 3. Strengthen Digital Reach – Build engaging and consistent social media content to increase brand awareness and connect with new audiences.
  • 4. Visual Consistency Across India – Establish clear design standards and templates to ensure uniformity across all branches.
  • 5. Promote Brand Storytelling – Use design and marketing to narrate the joy of travel and the legacy of Prasanna Holidays.
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